- Represent ideas, stories, and assertions in your visual media
- Produce visual media that accurately represents data
- Tailor your visual media to a specific audience
- Ensure your visual media is integrated and united with the project’s intentions

Creating Effective Visual Media: Create for a Variety of Contexts

- Devise a design or style that suits the project intent
- Make calculated design choices that support successful communication
- Creatively produce novel visual media by integrating other visual media pieces

Creating Effective Visual Media: Implement Design Strategies and Exercise Creativity

- Try out tools, applications, and technologies relevant to your visual production
- Determine tools that are most suited to your visual media creation needs
- Advance and diversify your technology skills in visual production

Creating Effective Visual Media: Utilize Various Production Technologies

- Assess your visual creations according to your intentions and objectives
- Assess your visual creations according to relevant discipline specific practices
- Consider the ways in which your visual creations add to and advance discussion or research
- Substantiate your visual creations through discussion
- Assess and amend your visual creations accordingly

Creating Effective Visual Media: Assess Your Creations

- Create visual media for a variety of contexts
- Implement design strategies and exercise creativity
- Utilize various visual media production technologies
- Assess your visual media creations

University of Colorado at Boulder

Visual literacy encompasses the knowledge and skills required to locate, understand, assess, use, and construct visual media.  Visual literacy skills include analyzing aspects of a visual work’s context, culture, ethics, aesthetics, ideas, concepts, expression, and technical properties.

Visual Literacy

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

1.Evaluate the type and scope of the visual media need

2.Effectively locate and obtain visual materials

3.Evaluate and construe meaning from visual materials

4.Assess visual materials and visual media sources

5.Use visual materials competently and with purpose

6.Compose visual materials that are useful, purposeful, and communicate meaning effectively

7.Understand the contexts and issues surrounding the use and creation of visual media, and behave ethically in the use and procurement of visual materials


ACRL Visual Literacy Standards

- Determine your intent and purpose
- Define your criteria
- Devise essential terms
- Examine relevant use practices
- Examine sources
- Examine a variety of visual works
- Explore visual communication and adaptation



How to Define a Visual Media Need

- Look within and without a discipline
- Adapt to copyright and use conditions
- Form a search strategy
- Integrate new terms and adapt search
- Explore related images
- Join visual and topical research process
- Assess your collection and adapt
- Use tools and methods necessary to acquire and use visual media
- Organize collected visual media


How to Find and Access Visual Media

- Review associated image information
- Explore the contexts of an image
- Examine the various components of the visual media
- Corroborate your analysis


How to Interpret Meaning of Visual Media

- Determine if visual media effectively communicates
- Appraise the design, technical, and quality characteristics
- Assess any associated textual material
- Determine if visual media sources are reputable

How to Evaluate Visual Media and Sources

- Appropriately select visual media for various goals and contexts
- Employ visual media technology successfully
- Creatively integrate visual media in academic work
- Successfully communicate through use of visual media and in discussion of visual media

How to Use Visual Media Successfully

- Explore and consider the variety of social, ethical, legal, and economic issues that encompass visual media creation, ownership, sharing, use, alteration, attribution, etc. 
- Be aware of and adhere to acceptable conventions (ethical or legal) for interacting with and using visual media
- Properly cite and attribute when using visual media in any shared setting or communicative manner

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