Johnson & Johnson states that its final responsibility is to stockholders and that when it operates according to its stated principles, stockholders should realize a fair return.

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Johnson & Johnson's Credo presents the company's stated culture as an ordered set of responsibilities to patients and other users, employees, communities, and stockholders, linking quality, fairness, inclusion, ethical leadership, citizenship, innovation, and long-term stewardship.

Johnson & Johnson's Credo

Johnson & Johnson public Our Credo page describing Credo-guided decision-making, responsibilities to patients, employees, communities, and stockholders, and stakeholder commitments. https://www.jnj.com/credo/

Johnson & Johnson: Our Credo

Johnson & Johnson's Credo explicitly orders responsibilities across stakeholder groups by naming first responsibility to patients and other users, responsibility to employees, responsibility to communities, and final responsibility to stockholders.

Stakeholder Ordering in Johnson & Johnson's Credo

Johnson & Johnson states that its first responsibility is to patients, health professionals, parents, and other users of its products and services. It says meeting their needs requires high quality, value, cost reduction, reasonable prices, prompt and accurate service, and fair profit opportunities for business partners.

Customer Responsibility in Johnson & Johnson's Credo

Johnson & Johnson states that it is responsible to employees worldwide and must provide an inclusive work environment where each person is considered as an individual, with respect for diversity, dignity, and merit.

Inclusive Work Environment in Johnson & Johnson's Credo

Johnson & Johnson states that it is responsible to the communities where it lives and works and to the world community. It says this includes supporting better access and care, good works and charities, better health and education, fair tax contribution, and protection of the environment and natural resources.

Community Responsibility in Johnson & Johnson's Credo

Johnson & Johnson states that business must make a sound profit while also experimenting with new ideas, carrying on research, developing innovative programs, investing for the future, paying for mistakes, launching new products, and building reserves for adverse times.

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